Get the latest guidance on stimulating your business during C-19 – Click here for free access

Rebooting the Sales Demo: A Conversation with Todd Caponi – Author of The Transparency Sale

In this video, Todd Caponi (Author of The Transparency Sale) talks to Kristina Jaramillo about the 3 things that need to happen throughout the sales process:

1. Build trust, which comes down to how transparent you are
2. Deliver value
3. Create a-ha moments

Listen to this podcast to learn how you can be building trust, delivering value, and creating a-ha moments before, during, and after the demo to ensure a win. Failure to follow the advice Todd offers can lead to unresponsiveness, RFPs, and your prospects seeking validation from your competitors.

If you liked this interview, then you’ll want to:

  1. Listen to our podcast with Ed Jaffe from Win with Demos
  2. Watch our ‘Rebooting the Sales Conversation” panel video
  3. Register for our Reboot Friday series that will include a “Rebooting the Demo” panel with Todd Caponi and Ed Jaffe

Join Your Peers

When you join our community, you will gain a collective intelligence through ongoing educational and networking opportunities that can include peer groups.

Rebound Today vs. 18 months.

Check Out Our Upcoming Podcasts, Webinars, Expert Round Tables, Virtual Trainings, Webinars and Other Free and Paid Events.