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Kristina Jaramillo Talks Account-Based Marketing on the Long Story, Short Podcast
When Kristina Jaramillo and Eric Gruber first started their firm (Personal ABM), they took an account-based lead gen approach where they spoke “at” accounts on LinkedIn about the value our clients would deliver. They were playing a numbers game and their clients were...
Rebooting How Sales & Marketing Teams Win, Retain & Expand Accounts – Featuring Dave Duke
Dave Duke (Co-Founder and Chief Community Officer at MetaCX & Host of the Revenue Revolutionaries Podcast) recently joined Eric Gruber (CEO of Personal ABM) on the Stop the Sales Drop podcast to discuss how we need to...
How the Right ABM Approach Can Create Greater Wins – A B2B Marketers on a Mission Interview
Less than 1/3 of organizations engaging in ABM are experiencing a significant improvement in business outcomes. So, what is the right ABM approach that will help B2B firms to generate greater returns? Kristina Jaramillo, President of Personal ABM, recently Christian...
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