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Evolving Sales and Marketing Messaging, Content and Conversations for Greater Market Access
When LinkedIn came out with its report in 2020 that showed that 44% of organizations are facing significant declines in responsiveness, we at Personal ABM mentioned that it was not pandemic related. COVID may have...
Rebooting the Stories That Sales and Marketing Are Telling
Carrie Kelly (CMO) led marketing programs at some insanely innovative places. Cisco, Ericsson, Nortel, CA Technologies, and now CriticalStart, a high-growth, Cybersecurity company that challenges the status quo across the...
How Top Product Marketers Will Create a Strong Connection with Sales and Measure Joint Success in a Tangible Way
In a recent PMA article, Julien Sauvage (VP of Product Marketing at Gong) mentioned that the top product marketers this year will create a strong connection with sales and measure their success in a tangible way. In many...
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