New Ongoing Series: Reboot + Rebound Fridays

Now, Friday’s Are For Rebooting Your Pipeline, Sales and Revenue

Join Our Community to Get An Inside View on the Growth Shifts Other CEOs, CROs, CMOs & VPs Are Making.
Register for Our Ongoing Reboot Friday’s Event

This Once-a-Week Live & On-Demand Training Is Designed to Help Leadership, Sales and Marketing Teams Reboot and Rebound.

It’s inevitable that you will see sales and revenue drops – whether it’s because of C-19 or other internal and external factors. How you react to sales drops, reboot and respond will determine if you have an “L”, “U” or a “V” shaped rebound.

Because “stopping the sales drop” is not a “one-time” thing, we are bringing together CEOs, CMOs, CROs, VPs and subject matter experts EVERY FRIDAY (excluding holidays) to discuss “what’s working”, “what’s not working” and the “impact of their sales and marketing shifts.” You’ll be armed with strategies and actionable insights to help you build a fully integrated sales, marketing and enablement organization that delivers continuous revenue improvement. And, you’ll walk away each week with new approaches to advance your goals.

As we take a “strategic angle” our “Reboot Friday” event is for:

  • CEOs
  • CMOs
  • CROs
  • Chief Sales Officers
  • VPs of Sales and Marketing
  • Sales Enablement Leaders
  • Revenue and Sales Operations
  • ABM Professionals
  • Senior Sales, Marketing and Business Development Teams
  • Sales and Marketing Agencies Serving B2B Clients

Here Are Some of the “Reboot” Conversations You Can Join…

Learn from the CROs of G2 & VanillaSoft on how they are setting up their teams to drive revenue growth with new & existing accounts in a world that is changing fast.

See how PandaDoc is changing selling conversations to realign with buyers & learn about the communication shifts that will help sales teams build deeper, stronger relationships that move businesses forward.

Discover how some organizations eliminated content sprawl, inconsistent messaging & fractured relationships by rethinking their content production in a way that better supports sellers and business outcomes.

Fix your pipeline and learn from Heinz Marketing & Mezzanine B2B Growth Agents on how SaaS, technology and manufacturers can add more predictability at a time when nothing seems to be certain.

Uncover a framework and playbook to help your sales and marketing team connect the dots between all of the intent data they have at their fingertips & leverage it in a way that drives selling conversations.

Learn from IBM and other global firms on how they are increasing sales and marketing’s relevance & winning on social while 44% of organizations reported to LinkedIn that they are seeing significant declines in responsiveness.

Here’s What You Will Learn in Our Upcoming Friday Sessions:

February 26, 2021 – Rebooting Sales Outreach & Sales Engagement

During this panel, Kristina Jaramillo (President of Personal ABM), Dale Zwizinski (SVP of North American Sales for SmartAction) and Dustin Deno (SVP of Global Sales at ShowPad) will share how they adapted their sales outreach strategy for a C-19 recession and how they are shifting for a recovery in 2021.

You will also learn:

 Why personalization is not enough, how we need to get more personal with social, email and live communications and how we need to shift outreach and engagement based on the customer journey.

 How can we drive greater engagement with each social, email and live interaction and create a better prospect experience.

 How to make sales engagement work at your company and the role marketing should play. 

 The metrics we should be tracking beyond “new business” so we can optimize sales and marketing interactions and ensure account acceleration toward revenue.

March 5, 2021 – Rebooting Go-to-Market

Your Go-to-Market strategy – and its execution will determine your company success. During this panel you will learn how to evolve your GTM machine to support renewed and continued growth as we look toward a 2021 rebound. You will learn from Eric Gruber (CEO of Personal ABM) and Mark Stouse (CMO-turned-software CEO of Proof Analytics). In past lives, Mark was the CMO/CCO Aerospace at Honeywell  and the Global Vice President of Customer Connect and CCO at BMC Software. 

You will also learn:

 Why GTM planning, activation and execution should encompass far more than just marketing and sales and how it should be an integrated top-down approach.

 How to rethink your thoughts about value and how you innovate it, improve it, protect it, communicate it, market it… and sell it. 

 The role ABM should play within your GTM strategy and the shifts that will lead to mega deals and a change in the growth trajectory of your company.

 The metrics we should be tracking beyond “new business” so we can optimize sales and marketing interactions and ensure account acceleration toward revenue.

March 12, 2021 – Rebooting How Sales & Marketing Use Intent Data

During this panel, Henry Schuck (CEO and Co-Founder of Nasdaq-listed ZoomInfo), David Crane (VP Marketing at Intentsify) and Eric Belcher (VP of Sales at Intentsift will share how sales and marketing teams can go-to-market and hit their numbers.

You will learn:

 How to leverage intent data and company intelligence to connect with and close decision makers in your target market.

 How to make intent data actionable – the greatest challenge that sales and marketing teams using ZoomInfo, Bombora, 6sense and other intent data platforms have. See how intent data should guide your prospecting, nurturing and content strategies.

 How we should be rethinking how we collaborate on account-based strategies and how we activate intent data to win the right “in-market” accounts, protect “at risk” accounts and expand the accounts with the greatest revenue growth potential.

 How to go beyond intent data to drive selling conversations and sales cycles with accounts that showed intent but have become unengaged, unresponsive and untouchable.

March 26, 2021 –Rebooting the Customer Lifecycle

During this panel, Dave Duke (Co-Founder and Chief Community Officer at MetaCX), Jake Sorofman (President at MetaCX) and Anna Phalen (SVP of Sales and Account Management) will share the shifts they made to drive account retention and expansion.

You will also learn:

 Why you need a differentiated acquisition, retention and expansion conversation.

 How sales and marketing should support customer success/account management teams so they can protect at-risk accounts, change buying behaviors for margin growth and drive global expansion with accounts that have the greatest revenue growth.

 How to connect the B2B customer lifecycle and provide a seamless & value-driven experience from initial interest through continued growth.

 How you should be selling on outcomes, renewing on proof and aligning sales, success and delivery teams around real business impact that customers can see.

Start Rebooting Your Organization, Sales, Marketing and Profits!

Complete the information below to get free access to our weekly panels with leading CEOs, CMOs, CROs and VPs from organizations like G2, VanillaSoft, PandaDoc, Vidyard and many others.