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Why Most Demand Gen Programs Do Not Create Change with Status Quo Accounts

During this “Marketing Reboot” conversation between Kristina Jaramillo (President of Personal ABM) and Lisa Shepherd (President of Mezzanine Growth), you’ll see how in many cases, there is no clear differentiation between demand gen and lead gen.

You will discover:

1) Why you should design your demand gen program to create change with those accounts that do not yet see your value. This is very important as most demand gen programs only drive awareness vs. action.

2) The content and messaging you should create so you can make an emotional connection, reframe prospects’ thoughts, and create the business case.

3) How ABM and demand gen should work hand-in-hand

To listen to our Marketing Reboot conversations on Wednesdays at 1 pm EST – connect with Kristina at

We also invite you to join Lisa Shepherd and Matt Heinz from Heinz Marketing in our upcoming Reboot Friday series, where they will discuss how you can create a stronger pipeline and rebound. Join us at

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When you join our community, you will gain a collective intelligence through ongoing educational and networking opportunities that can include peer groups.

Rebound Today vs. 18 months.

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