On this episode of Outreach’s Sales Engagement Podcast, Scott Barker and Eric Gruber discuss how most sales and marketing organizations are simply engaged in account-based awareness or account-based advertising as they lack personal relevance. This only works with the 3-10% of the market that have pre-defined needs and are already open to looking or buying. This does not work with 60% of the market that thinks they don’t need a new solution.
Listen to this podcast to learn about the personal account-based approaches that work with those that are in “pause” mode.
- Join our Stop the Sales Drop Community to get access to the sales engagement session Eric had with Scott Barker during our recent 5-day virtual summit.
- Register for our upcoming virtual LinkedIn training where we will have a LinkedIn ABM panel with Eric, Darryl Praill at VanillaSoft, Sangram Vajre at Terminus, James Gilbert at CRMNext and Lisa Dennis at ITSMA.