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How Sales Enablement Teams Can Have a Greater Impact on Revenue

Roderick Jefferson, author of the upcoming book – “Sales Enablement 3.0”  – recently joined Kristina Jaramillo and Eric Gruber on the Stop the Sales Drop Podcast to discuss what sales enablement should be – and what it has become instead. When you listen to the podcast interview, you’ll learn:

  • Why most sales enablement programs have become cost centers and why they have limited impact on revenue growth.
  • What is the white noise that is distracting many sales enablement teams?
  • How sales enablement leaders can drive a more unified front between leadership, sales, marketing, account management/customer success teams, and customers
  • How sales enablement teams need to reboot and continually align to the changing buyers’ journey and to the organization’s selling processes that should also be evolving.
  • The role sales enablement should be playing in ABM

If you like the podcast above, you will want to check out this additional resource:

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