Within this video, Matt Heinz from Heinz Marketing, Lisa Shepherd from Mezzanine Growth and Scott Vaughan from Integrate share how we need to reboot marketing and demand gen to drive a rebound in our pipelines and to create more predictability. You’ll learn the shifts that will help us navigate the buyer’s journey that has become like a pinball machine with twists and turns, gutters and stoppers.
After you watch this video, sign up for our Reboot Friday series where ever Friday we have a new panel with CEOs, CMOs, CROs and VPs talking about the shifts they made within their organization, technology, sales/marketing strategy and approach.
