In this LinkedIn Live and Stop the Sales Drop podcast conversation, Andrew Sykes (CEO of Habits at Work) talks about how customers and prospects are stuck because we do not have the right story for the right people at the right time for the right reason.
During this interview, you will learn:
1. How you should tailor for relevance and teach for differentiation within the stories you tell in your social, email, and live conversation.
2. How you can reframe the prospect’s thoughts and ideas with your stories.
3. How you can ensure that your stories enable the human connection we need with buyers.
Listen to this interview and then register for our Reboot Friday series, where Andrew will be participating in a Rebooting the Selling Conversation panel. Go to http://stopthesalesdrop.com/fridayreboot