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Rebooting the Sales Enablement Function with Roderick Jefferson, Nick Salas and Eric Gruber

During our recent sales enablement panel, Roderick Jefferson, author of the upcoming book – “Sales Enablement 3.0”, Eric Gruber (CEO of Personal ABM) and Nick Salas (Head of Sales Enablement for MindTickle) discussed how sales enablement teams can have a greater impact on revenue growth. Watch the video to see:

  • Why sales enablement programs have become cost centers and why they have limited impact on sales cycle time, deal sizes and revenue growth.
  • How the role of sales enablement should not be about enabling selling but instead enabling the right communications, experiences and interactions with buyers. You’ll also learn about the role sales enablement should play in ABM.
  • How sales enablement leaders can drive a more unified front between leadership, sales, marketing, account management/customer success teams, and customers.
  • Why sales enablement teams should be prioritizing sales-readiness tech, creating a strategic content plan and enabling sellers to communicate. You’ll see how sales enablement teams need to reboot and continually align to the changing buyers’ journey and to the organization’s selling processes that should also be evolving.

After you watch the sales enablement panel above, check out these additional sales enablement resources:



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