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Rebooting the Revenue Growth Engine Featuring the CMO and SVP of Customer Development at Litmus

On this panel, the sales and marketing leaders at Litmus (Melissa Sargeant – CMO and Brian Martin – SVP of Customer Development) discuss how we should reboot sales, marketing and revenue functions and how the teams should GTM together. When you watch the video replay, you will learn:

  • How Litmus moved from a tactical MQL-driven organization to a pipeline and revenue-driven, outcome-based organization where marketing and sales is contributing and accountable for growth. (80% of revenue is marketing sourced!)
  • The frameworks and approach that transformed sales, marketing and revenue functions in just 9 months.
  • How Litmus built their revenue growth engine to go up-market and how sales, marketing and account teams are orchestrating to win, protect and expand key enterprise accounts.
  • Why most companies just have a lead engine and not a revenue engine. You’ll see what’s missing from your sales and marketing program.

After you watch this panel, you’ll want to listen to these other podcasts and watch these other videos that will help you reboot revenue growth:

 

 

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