Anna Phalen, SVP of Sales and Account Management at Jellyvision, recently joined Personal ABM CEO Eric Gruber to discuss the shifts her company made to win, retain and expand key accounts (especially those that have been hit hard by the surprise pandemic.) When you watch the webcast and listen to the conversation, you will uncover:
- How C-19 spurred sales and marketing innovation and in how the teams interact with prospects and existing customers.
- How Jellyvision’s sales team needed to stop using blanketed, templated messages, become more targeted, and increase their personal relevance.
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How her sales and account teams are connecting the B2B customer lifecycle and providing a seamless and value-driven experience from initial interest through continued growth?
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Her year-round customer journey strategy and tactics that support retention, reduce churn and solicit YOY growth from existing customers.
Anna will be part of a “Rebooting the Customer Lifecycle” panel with Dave Duke and Jake Sorofman from MetaCX. Click here to register for our Reboot Friday panel series.
Here are additional resources that will help you reboot the customer lifecycle:
