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Rebooting Content to Support ABM, the Buyer Journey & Sales in 2021

During this podcast, Cassandra Jowett (Senior Director, Marketing at Path Factory), discussed with Eric Gruber (CEO of Personal ABM and Stop the Sales Drop):

1. How content consumption changed in 2020
2. Where friction in the buying journey exists - and the content shifts we need to make
3. How does content need to evolve to support ABM, sales, and the complete buying journey

After you listen to this podcast, register for our Reboot Friday series where we will have a “Rebooting Content” panel with Eric Gruber, Ardath Albee from Modus, and Cathy McPhillips from Content Marketing Institute. You can register for free at

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