Alexader Low, host of “The Death of a Salesman Podcast” recently talked with Eric Gruber (CEO of Personal ABM and Stop the Sales Drop) and Kristina Jaramillo on how ABM should be applied to social. During this podcast, you will learn:
- How most ABM programs are not personal enough to win, protect, and expand accounts that are stuck in status quo.
- How to shift away from “campaigns” and toward focusing on “interactions” so you connect with the human buyers within the accounts you want.
- Why one-to-many ABM approaches will only win those that are already looking at you – and were most likely to buy from you anyway.
- The internal conversations sales and marketing organizations should have before they try to implement an ABM program.
If you want to see how ABM should be applied to social, listen to this podcast and then register for our on-demand LinkedIn Training.