Kristina Jaramillo (President of Personal ABM & Stop the Sales Drop), Steve Watt (VP of Marketing at Grapevine6), and Paroma Sen (Global Marketing Director at SAP) join Bonnie Graham on SAP’s podcast: “Changing the Game with Digital Selling.” In this special episode, they discuss how to integrate digital selling into your ABM process.
When you listen to this podcast, you will learn:
- How most sales leaders are approaching social selling completely wrong.
- Why you need to be a hunter with a magnet that attracts your ideal customer profile and how you need to increase your personal relevance.
- How ABM and digital selling has become “too tactical” and about a “bunch of activities” - and why ABM should be a business strategy that guides all social, email and live conversations as communication misfires lead to unresponsiveness.
- Why are there so many examples of failed ABM programs on social than there are successful examples, and how you can bridge sales, marketing, and account management teams so companies can win, protect and expand key accounts?
- How you should be using “content” to connect and engage with buyers in a relevant, memorable way.
