Within the Sales Pipeline Radio podcast below, Matt Heinz talks to Kristina Jaramillo (President of Personal ABM and Stop the Sales Drop) on how most B2B sales and marketing organizations speak at industries and accounts rather than the human buyers within those key accounts. You will learn how to personalize ABM and Kristina will provide a blueprint for sales executives.
After you listen to the podcast, register for our upcoming 3-day virtual LinkedIn training where we will have a LinkedIn ABM panel as well as a social content shift panel that Matt Heinz will be part of. You can register for free for select sessions or take advantage of early-bird savings on the complete training at https://stopthesalesdrop.com/linkedintraining/