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Going to Market in a Buyer Hesitant Environment – An Interview with Darryl Praill

Darryl Praill, who will be making 2 guest expert appearances in our upcoming virtual LinkedIn training, recently spoke to Eric Gruber about the sales and marketing shifts that VanillaSoft made to adapt to this new environment. You’ll learn:

1. How the company shifted from an inbound-centric organization to an outbound account-based centric organization

2.  How ABM is driving stronger margin growth

3. How sales and marketing are overcoming buyer resistance

4. How and where misalignments are occurring between sales, marketing, and customers

5. The mistakes that most sales and marketing organizations are making when it comes to LinkedIn and how VanillaSoft is approaching it differently

After listening to the podcast above, sign up for our virtual LinkedIn training. You can get select sessions for free including one of Darryl’s panels. Go to:

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