During this Stop the Sales Drop podcast episode, Brandon Redlinger from Demandbase and Personal ABM CEO, Eric Gruber discuss:
- Why ABM programs are simply driving account-based awareness and are having little impact on pipeline performance with those that are stuck in status quo.
- The content that is needed to support sales in an account-based program.
- Personal account-based approaches that will help you deliver the relevant value that the C-suite wants.
- How ABM should be applied to social as most people think that they are doing ABM by going to sales navigator, identifying a list of targets and connections, and sending blanket messages.
Brandon Redlinger with me part of a LinkedIn ABM panel within our upcoming virtual LinkedIn training. You can register at: https://stopthesalesdrop.com/linkedintraining/