Watch this video to see how professional service firms, technology, supply chain and even messaging and sales enablement firms like Corporate Visions are missing the mark when it comes to personal sales and marketing communications.

See the difference between “personalization” and “personal” and learn how increasing your relevance with targets you want to win, protect and expand will help you drive revenue growth vs. appointments and leads that waste your time.

After you watch this video, connect with Kristina Jaramillo to learn more about a personal account-based approach that you can take on LinkedIn. Also, check out our on-demand virtual LinkedIn training.