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Kristina Jaramillo Talks About Personal ABM on the If You Market Podcast

There’s more than one type of ABM. Today’s ABM is usually MarTech based and done in mass, which usually equates to account-based awareness rather than revenue growth. In this episode of the If You Market podcast Kristina Jaramillo talks with about Personal ABM that speaks to the human buyers. Listen to this podcast and then sign up for our virtual LinkedIn training to see how you can apply this approach to drive profitable social relationships:

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