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The Waste Found in Sales Enablement - An Interview with Scott Santucci

Within this interview with Scott Santucci (Former Research Director at Forrester), we learned that varying definitions of sales enablement, an undefined role and companies investing in everything they can to improve sales performance is leading to little returns and waste. As organizations look to conserve cash because of C-19, check out this video interview to see what sales enablement should look like now and in the future.

During our recent Stop the Sales Drop Virtual Summit, Scott Santucci, revealed the findings from his latest sales enablement research that was completed after C-19 disrupted sales and marketing organizations. Click here to join our community and become a premium member to get access to the research and what it means for sales enablement.

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