Inside this video interview, Matt Shachter from StrategiCMO, discusses how sales and marketing teams need to take a personalized approach with companies that are an ideal fit today and in the near future if they want to enter conversations. He explains how the one-to-many approaches that were previously used will keep sales and marketing leaders left out of the conversation when companies begin to assess how they want to move forward.
During his session “How to Create Movement in a World That has Stopped’ in our recent summit he discusses a more personal approach in greater detail. Click here to join our community and get access to Matt’s session as well as hear from 50+ guest experts.
