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The Need for Radical Transparency – An Interview with Todd Caponi

 

Inside this video interview with Todd Caponi, you’ll learn how consensus buying is just as hard (if not harder) than consensus selling at a time when everyone is working remotely. This creates a greater need for sales and marketing to be more transparent and share their strengths and weaknesses with customers and prospects. If we do not increase the transparency, then you are allowing prospects to do their homework and find issues with your solution and to look for holes in your claims.

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