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Interview with Ardath Albee on How Buyers Have Changed But Marketing is Still the Same

Inside this Stop the Sales Drop Virtual Summit Sneak Preview Video, Ardath Albee (VP of Marketing at Modus) shares how the buyer orientation has changed. They went from a focus on growth to survival mode where they are freezing budgets, conserving cash, and trying to become more efficient. But Marketing and Sales have not changed. They’re acting as if they’re not cognizant of buyers, their needs at this point in time and how to use empathy in a meaningful way. Companies are missing the opportunity to make an impact now and help companies take much-needed steps so when budgets become available, they’ll invest in you.

Click here to join our community for free access to the on-demand recording of Ardath’s Stop the Sales Drop Virtual Summit Session on how to shift the sales and marketing context to re-align with buyers.

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