During this interview with Matt Heinz (President of Heinz Marketing), you will see how sales and marketing need to get more precise with their messaging and with their target market to show how their offering is essential during this time period. This preciseness will create a stronger pipeline than the random acts that sales and marketing are engaging in to fill the top of the funnel. When you become a member of our Stop the Sales Drop Community for free you will get access to Matt Heinz’s session from our recent virtual summit.
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How to Manufacture Demand When the Pipeline is Frozen
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