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How Demand Gen and Lead Gen Need to Change in the Face of C-19 – An Interview with Lisa Shepherd

Watch this video to see the pivots that B2B organizations are making in sales, marketing and demand generation to drive both short-term growth to survive the crisis and long-term growth post-C-19. As Lisa Shepherd, President of the Mezzanine Group, mentions during this interview the changes that happened the last few months will not be temporary. Sales, marketing and the business need to evolve at the same rate of external changes.

During the Stop the Sales Drop Virtual Summit, Kristina Jaramillo interviewed Lisa Shepherd on these pivots in greater detail. Click here to join our community and get a premium membership to view Lisa’s session plus 40+ others that discuss the shifts that sales and marketing need to make.

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