Watch this video interview with Jessica Fewless (Former VP of ABM Strategy at Demandbase) and see why companies need to rebalance their marketing spend and focus on existing customers as they are now re-evaluating their investments and cutting back. During this interview, Kristina Jaramillo (President of Personal ABM) also shares how a regional logistics firm protected its P&G account from a win by a larger national company.
During our recent Stop the Sales Drop Virtual Summit, Eric Gruber and Jessica discussed in greater detail how ABM can be applied to customer marketing. They also engaged with the audience and answered their questions on what a customer marketing program should look like. Click here to join our community and get access to this session on how to protect and expand key client accounts.